Today, we’re going to discuss pay-per-click (PPC) marketing, which is a type of online marketing that allows advertisers to buy ad placements and pay a fee every time someone clicks on their ad.
Table of Contents
- What is PPC Marketing?
- How does a PPC auction work?
- Types of PPC ad platforms
- SEO vs PPC. Which one makes sense for you?
Overall, we will show you how (and when!) it makes sense to include pay-per-click marketing in your overall growth strategy.