A beginner’s guide to PPC paid marketing

A beginner's guide to PPC paid marketing

In the recent posts we discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each.

Today, we’re going to discuss pay-per-click (PPC) marketing, which is a type of online marketing that allows advertisers to buy ad placements and pay a fee every time someone clicks on their ad.

Table of Contents

Overall, we will show you how (and when!) it makes sense to include pay-per-click marketing in your overall growth strategy.

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