In the recent posts we discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each.
Today, we’re going to discuss pay-per-click (PPC) marketing, which is a type of online marketing that allows advertisers to buy ad placements and pay a fee every time someone clicks on their ad.
This post will answer the following:
- What is PPC Marketing?
- How does a PPC auction work?
- Types of PPC ad platforms.
- Elements of an effective PPC marketing strategy.
Overall, we will show you how (and when!) it makes sense to include pay-per-click marketing in your overall growth strategy.
I’ve recently detailed the ins and outs of Inbound Marketing and created a template for building a powerful Inbound growth engine. In this post, we’re going to explore the other side of the count – Outbound Marketing.
We’re going to cover the following:
- The various types of Outbound Marketing
- The pros & cons of each
- How they compare to Inbound Marketing strategies
- Which method is best for you
The aim of this post (and the rest of the series) is to give you a rock-solid foundation on how to design and build a growth program that scales. Rather than doubling down on any one method, diversifying your growth channels is the key to building sustainable, predictable growth.
Let’s get started.