Let’s talk Outbound Marketing

Outbound Marketing - this is the sign you've been looking for

I’ve recently detailed the ins and outs of Inbound Marketing and created a template for building a powerful Inbound growth engine. In this post, we’re going to explore the other side of the count – Outbound Marketing.

Table of Contents

  • What is Outbound Marketing?
  • Introduction to Lead Generation
  • Cold Outreach
  • How does Cold Outreach compare to Inbound Marketing?
  • PPC (Paid Advertising)
  • Cold Outreach vs. PPC vs. Inbound Marketing

The aim of this post (and the rest of the series) is to give you a rock-solid foundation on how to design and build a growth program that scales. Rather than doubling down on any one method, diversifying your growth channels is the key to building sustainable, predictable growth.

Let’s get started.

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