I’ve recently detailed the ins and outs of Inbound Marketing and created a template for building a powerful Inbound growth engine. In this post, we’re going to explore the other side of the count – Outbound Marketing.
Table of Contents
- What is Outbound Marketing?
- Introduction to Lead Generation
- Cold Outreach
- How does Cold Outreach compare to Inbound Marketing?
- PPC (Paid Advertising)
- Cold Outreach vs. PPC vs. Inbound Marketing
The aim of this post (and the rest of the series) is to give you a rock-solid foundation on how to design and build a growth program that scales. Rather than doubling down on any one method, diversifying your growth channels is the key to building sustainable, predictable growth.
Let’s get started.