A beginner’s guide to PPC paid marketing

A beginner's guide to PPC paid marketing

In the recent posts we discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each.

Today, we’re going to discuss pay-per-click (PPC) marketing, which is a type of online marketing that allows advertisers to buy ad placements and pay a fee every time someone clicks on their ad.

Table of Contents

  • What is PPC Marketing?
  • How does a PPC auction work?
  • Types of PPC ad platforms
  • SEO vs PPC. Which one makes sense for you?

Overall, we will show you how (and when!) it makes sense to include pay-per-click marketing in your overall growth strategy.

Let’s talk Outbound Marketing

Outbound Marketing - this is the sign you've been looking for

I’ve recently detailed the ins and outs of Inbound Marketing and created a template for building a powerful Inbound growth engine. In this post, we’re going to explore the other side of the count – Outbound Marketing.

Table of Contents

  • What is Outbound Marketing?
  • Introduction to Lead Generation
  • Cold Outreach
  • How does Cold Outreach compare to Inbound Marketing?
  • PPC (Paid Advertising)
  • Cold Outreach vs. PPC vs. Inbound Marketing

The aim of this post (and the rest of the series) is to give you a rock-solid foundation on how to design and build a growth program that scales. Rather than doubling down on any one method, diversifying your growth channels is the key to building sustainable, predictable growth.

Let’s get started.

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