The Way of Damasio

AARRR Pirate Metrics & The Growth Hacking Mindset

In my last post, I explained the Growth Hacking mindset and briefly touched on AARRR Pirate Metrics for startups. For this article, I’m going to break down what the AARRR Pirate Metrics are, why they matter to startups, and why they are key to Growth Hacking.

In the recent posts we also discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each. AARRR pirates metrics are the foundation in all of these approaches: Growth Hacking, Inbound Marketing and Outbound Marketing.

Table of Contents

A beginner’s guide to PPC paid marketing

In the recent posts we discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each.

Today, we’re going to discuss pay-per-click (PPC) marketing, which is a type of online marketing that allows advertisers to buy ad placements and pay a fee every time someone clicks on their ad.

Table of Contents

Overall, we will show you how (and when!) it makes sense to include pay-per-click marketing in your overall growth strategy.

How to structure your Outbound Marketing

Outbound Marketing - this is the sign you've been looking for

I’ve recently detailed the ins and outs of Inbound Marketing and created a template for building a powerful Inbound growth engine. In this post, we’re going to explore the other side of the count – Outbound Marketing.

Table of Contents

The aim of this post (and the rest of the series) is to give you a rock-solid foundation on how to design and build a growth program that scales. Rather than doubling down on any one method, diversifying your growth channels is the key to building sustainable, predictable growth.

Let’s get started.

The Inbound Marketing Essential Guide

In this post we’ll look at the importance of Inbound Marketing in promoting a company’s product / service (called “product” for the rest of this blog post):

Table of Contents

So let’s get going:

Get our Comprehensive “Inbound Marketing Plan” Template.
Fast-track your Inbound Marketing strategy with our meticulously designed, premium tool.

Visit our homepage to explore more about this indispensable asset!

The Growth Hacking Essential Guide

Here is my take on the system that I have found works very well, both for execution and for planning.

It complements Inbound Marketing with Growth Hacking, creating a system with the most up-to-date tools to promote a company’s product / service, acquire customers and scale the company’s growth!

In this post I will explain the benefits I’ve experienced from Growth Hacking, how I put it in practice, and what are Growth Hacking results so far.

Table of Contents