The Way of Damasio

AARRR Pirate Metrics & The Growth Hacking Mindset

In my last post, I explained the Growth Hacking mindset and briefly touched on AARRR Pirate Metrics for startups. For this article, I’m going to break down what the AARRR Pirate Metrics are, why they matter to startups, and why they are key to Growth Hacking.

In the recent posts we also discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each. AARRR pirates metrics are the foundation in all of these approaches: Growth Hacking, Inbound Marketing and Outbound Marketing.

Table of Contents

What Are AARRR Pirate Metrics?
- Acquisition: Getting Visitors
- Activation: Converting Visitors
- Revenue: Being Profitable
- Referrals: Multiplying Customers
- Retention: Keeping Customers
Roles for each stage of AARRR
Adopting the Growth Hacking Mindset

A beginner’s guide to PPC paid marketing

In the recent posts we discussed the details of how to make Inbound Marketing work for your business, and also explained Outbound Marketing, where we elaborated on the pros and cons of each.

Today, we’re going to discuss pay-per-click (PPC) marketing, which is a type of online marketing that allows advertisers to buy ad placements and pay a fee every time someone clicks on their ad.

Table of Contents

What is PPC Marketing?
How does a PPC auction work?
Types of PPC ad platforms
SEO vs PPC. Which one makes sense for you?

Overall, we will show you how (and when!) it makes sense to include pay-per-click marketing in your overall growth strategy.

Let’s talk Outbound Marketing

Outbound Marketing - this is the sign you've been looking for

I’ve recently detailed the ins and outs of Inbound Marketing and created a template for building a powerful Inbound growth engine. In this post, we’re going to explore the other side of the count – Outbound Marketing.

Table of Contents

What is Outbound Marketing?
Introduction to Lead Generation
Cold Outreach
How does Cold Outreach compare to Inbound Marketing?
PPC (Paid Advertising)
Cold Outreach vs. PPC vs. Inbound Marketing

The aim of this post (and the rest of the series) is to give you a rock-solid foundation on how to design and build a growth program that scales. Rather than doubling down on any one method, diversifying your growth channels is the key to building sustainable, predictable growth.

Let’s get started.